Kreafinery for
Have your ever heard ‘जंगल में मोर नाचा किसने देखा?’
Have you ever wondered why certain brand logos feature specific colors? One way to explain this is by asking a simple question: "Have you noticed which two colors are most commonly used in city markets?"
While some may guess red or green, the answer is actually yellow and black. These colors can be traced back to the era of STD-PCOs (public call booths) and their use in photocopying (Xerox) shops. It is for this reason that Kreafinery has chosen to utilize these two colors in their brand identity.
Colors, fonts, typography, and symbols have been integral parts of human history, serving as tools to inspire, guide, and communicate in various ways. These elements play a significant role in our daily lives, providing us with identities, evoking emotions, and creating visual interest.
From the shapes of our language scripts to the vibrancy of colors and typography, these elements impact our emotional experiences and shape our perceptions of the world around us. At Kreafinery Digital Lab, we understand the power of colors, typography, and symbols in directing human emotions. That's why we specialize in providing top-quality branding, design, design thinking, and growth marketing services.
At Kreafinery, we believe that creativity is inspired by our surroundings and influenced by human psychology. We are observant and analytical creatives strive to find meaning in the simplest of things. We understand the difference between seeing and observing. We are here to change the way people think by guiding them towards making informed purchasing decisions. Let us help you put your brand in the spotlight and make a positive impact on your audience.
At our core, we believe in the principle of "Less is more". When clients request to add a tiny circle, we ask them, "Will this tiny circle truly add value to the visual?". This is the essence of design thinking - it's not about making things bigger or smaller, adding or removing elements, or changing colors and fonts. Rather, it's about communicating a thoughtful message.
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