Lingotto Italian chocolate
Motta Lingotto is a premium chocolate brand based in Europe, renowned for their exceptional quality and taste. They approached KDL with a unique challenge: to create a packaging design that exuded a ‘solid feel’, with 3D graphics that didn’t directly look 3D. Additionally, the design had to showcase a large chocolate with milk splash, while maintaining a consistent identity across all flavours.
To meet this challenge, Kreafinery developed a range of design options, experimenting with various styles and techniques. We carefully considered each element, from the texture of the packaging to the placement of the milk splash, to ensure that the design conveyed the desired sense of solidity and depth.
